CHROMA STORE

Miami Beach, Fl.

Working in a joint venture capacity with the NY based designer Lisa Monteleone, the 1,500 sf store is designed as the first of several women's apparel shops for Chroma. Using muslin stretched scrims, the walls are backlit with neon tube lighting that creates an overall glow that envelops the space. The ceiling soffit is complete with lighting and a hanging display which hovers over the length of the retail area. A floating back wall separates the dressing room and office/storage spaces from the front showroom. The display cabinetry is custom fabricated using clear maple and silver lacquered wood. Vertical neon tubing hangs from the ceiling creating a sculptural effect.